The Basics of Networking

The art of networking can be applied in so many different ways. Networking can lead to landing a new job, gaining more customers, getting into the right school or finding the right business for your needs. A common misconception or stereotype people have about ‘who is a good networker’ is someone who is great at schmoozing or is extremely extroverted. It’s not entirely true that people who are shy or introverted would not make good networkers. I have come across numerous people who are intimidated with starting a new business and not knowing where to network or how to relate to other people they don’t know. I used to be a board member for a human resources association and I also met people who were not comfortable attending mixers with people within their own industry.

Networking all boils down to one thing which is establishing trusted relationships. One of the little nuances of being a good networker is finding either a group or cause that inspires you. If you are concerned with the welfare of your neighborhood and business community, then join a neighborhood watch group or chamber of commerce and become part of a committee. If you are passionate about a non-profit organization, then volunteer for them. Adding value in any way within a reputable community will increase your visibility and influence.

Anyone can lead you to the perfect contact or resource. Do not underestimate someone’s sphere of influence. When I started my staffing business, I met a kind person from a networking group who sold household products in Los Angeles. He referred a company to me that was based in China and operated in 7,000 hotels world-wide. I was flabbergasted how that opportunity just fell on my lap.

By adding value and building trust first, your seeds from networking will always lead to a new job, more business or more exposure.