Playdate Connection was founded by Michelle Arevalo. She started Criterion Resources, the parent company of Playdate Connection, back in 2004. Since then, she has been successful in building a client base of Fortune 500 corporations, International companies based in China and South America, Non-Profit Organizations, Start-ups and City Municipalities. She has also been actively involved in the local community by serving as a past board member of non-profit organizations such as Penny Lane and the Downtown Los Angeles Chapter of the Professionals in Human Resources Association (PIHRA).
When her first son, Joel, was born in 2010, Michelle decided to become a stay-at-home mom while still maintaining her business. Her life became even busier when her second son, Gavin, was born in 2012. Since her kids were born, she and her sons were involved in many Mommy and Me activities. She was also able to network with a large number of parents because she wanted to know about all of the different resources for children such as the best indoor playgrounds, pre-schools, parks, kid’s haircut salons, mommy groups, etc.
Another discovery that Michelle noticed after becoming a mother was the amount of parents who wanted to become self-employed because they wanted to become their own boss and have freedom in their schedule to work around their parental duties. Thus, Michelle wanted to start a company where parents can multi-task and save time and money by attending playdates that also accomplishes different objectives.